With the rise of bikepacking we’re seeing more and more traditional cycling brands making versatile warm insulated jackets. In this premium space actually the Zoa comes up pretty well-priced. Down insualted options from from Rapha or Pas Normal Studios for example come in over a hundred pound more.
There are plenty of more lightweight on-bike jackets particularly in the mountain biking market at a similar or lesser price point. But for off-bike use in cold conditions, I don’t think they’ll provide enough warmth or provide enough space to layer beneath for a walk to the pub in the cold and wind of British winter months.
In my opinion – climbing specific jackets are not as stylish as the Zoa but you can certainly find a few options at a similar price. I think for £185 RRP, the Zoa is a reasonably priced option and represents a good investment when you consider this a jacket for multiple uses which will last you a long time when utilising Albion’s free repair service.