Rab and The British Association of Mountain Guides announce 5-year partnership

British outdoor and mountain brand Rab (owned by Equip Outdoor Technologies Ltd.) and The British Association of Mountain Guides (BMG) are proud to announce a comprehensive five-year partnership. This collaboration represents a significant commitment to supporting internationally qualified Mountain Guides who operate in the world’s most challenging environments.

The partnership will see Rab providing comprehensive apparel and equipment support for British Mountain Guides, as well as Trainee and Aspirant Mountain Guides. Furthermore, it involves product development feedback for Rab’s most technical mountain collections.

Rab and The BMG will work together on initiatives to increase diversity and support female Guides entering the profession, and focusing on educational activities to help minimise environmental impact in the mountains.

Several Rab athletes are already British Mountain Guides, including Calum Muskett, Libby Peter, Paul Swail, Ben Tibbetts and Jon Gupta.

“The British Association of Mountain Guides are proud to be working with Rab as our main sponsor. Almost fifty years ago, Rab Carrington made an alpine style ascent of Jannu, arguably his most significant mountaineering achievement, climbing alongside Roger Baxter Jones and Brian Hall, who both became British Mountain Guides” says Tom Ripley, BMG Marketing Officer. He adds: “Fast forward to 2026 and we are excited to be officially working with Rab, one of the leading manufacturers of mountain apparel and equipment. We both have a long and shared history, a shared ethos towards excellence in the mountains, and a sincere commitment to reducing our environmental impact. Our members are looking forward to giving Rab gear a thorough testing in the world’s mountains.”

“This partnership is about a shared passion for the mountains, for excellence, and for fostering education around mountain safety,” says Jessica Burton, Rab’s UK Marketing Manager. “We are extremely proud to work alongside British Mountain Guides. They are dedicated mountain professionals, qualified to operate on any mountain, on any continent. Their lifelong commitment to their craft aligns perfectly with our values as mountain people.”