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Emissions from passenger transport are the main source of CO2 from outdoor sports. To tackle this, Protect Our Winters (POW) Europe are hosting a European Mobility Week from the 28th March – 3rd of April.
The car is still the most popular mode of transport to access outdoor areas for sports and recreation. About 70% of emissions from outdoor recreation are related to transport. For this reason, POW Europe is launching a Europe-wide POW Mobility Week (March 28th – April 3rd), engaging the outdoor community in finding creative and impactful ways to reduce its transport emissions. This week is focussed on being fun and raising awareness and will be followed-up by a political campaign later this year.
During POW Mobility Week, businesses and individuals are encouraged to reduce their transport emissions to a minimum. Individual outdoor sport lovers are encouraged to move sustainably throughout the entire week, tracking their movements through an app and to share their sustainable travel stories using #POWMobilityWeek on social media.
Throughout the week there will be film screenings from POWs athlete ambassadors, showcasing sustainable travel adventure stories. There are also daily prizes to be won including travel bags, ski tickets, snowboards, POW merchandise and even an e-bike to encourage the outdoor community to get moving more sustainably. By the end of the week, both outdoor sports lovers and businesses will be able to make more informed decisions on their mobility behaviour and better understand their transport emissions footprint.
‘At POW we live by the belief that taking action for the climate should also be fun. Therefore we are launching POW Mobility Week, one week of action to tackle the biggest contribution of outdoor sports activities to climate change: transportation,’ says Sören Ronge, POW Europe coordinator.
‘Changing our transport behaviour on an individual level from plane to train or from car to bike can significantly help to reduce emissions. By encouraging people and companies to take part, tracking our travels and giving away some prizes we connect something good for the planet with something fun, while educating our community on this pressing issue.’
Are you getting involved in POW’s Mobility Week? What will you do to reduce your impact on the earth, this week and beyond? For more information on how you can become a climate advocate in adventure sports, head over to the POW Europe website. You can also check out this video about POW Mobility Week over on our instagram.
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