POW Mobility Month Launches For 2023

Following on from the success of their Mobility Week back in 2022, Protect Our Winters Europe is launching a month-long campaign beginning March 1st, in an effort to promote the use of sustainable transportation and reduce the carbon footprint of the outdoor community. Mobility Month aims to encourage people to consider more sustainable forms of transport, whether they are going to the office or their favourite ski destination.

‘We are excited to launch this campaign and continue to encourage our community to think more sustainably about their transportation choices. By working together and choosing sustainable transportation options, we can reduce our carbon footprint and do our part in the battle against climate change,’ said Erika Thunsted, Project Manager at POW Europe.

Transport accounts for 75% of the tourism sector’s total Greenhouse Gas emissions globally, with the most emissions generated by flying and private car travel. Within the outdoor sports industry, transport to, from, and at destinations represents the most significant source of an individual’s emissions, making the industry both a contributor and a casualty of climate change.

It’s predicted that by 2030, global transport-related CO2 emissions from tourism-related transport  will have grown by 25% from their 2016 levels. This growth in emissions will then represent over 5% of all man-made emissions worldwide in 2030.

Outdoor enthusiasts can take part in Mobility Month by downloading the Active Giving app and joining their local European POW chapter. Here they will rack up kilometres, helping their chapter battle against other European POW nations in the Battle of the Chapters. For partners or brands, employees will download the same app, but instead of battling against chapters, will battle against other brands in Battle of the Brands.

Throughout the month, there will be a series of educational events and workshops, as well as social media campaigns and competitions to promote sustainable transportation options.