Adidas (O.K, TERREX at least) are going big on environmentally-conscious messaging and eco-innovation. How do I know this? Well, by the time I’ve got the shoes fully out of the box and ready to put on, I’ve counted at least four separate signals of their sustainable practice credentials. This is a great thing. I hope it’s true.
I’m curious about the design. This outdoor market-focused division of adidas, so the spun yarn goes, grew from humble roots in the late ‘70s developing approach shoes for Reinhold Messner for some of his (what were then anyway) pretty trailblazing expeditions to Everest.
These early versions carved a new path for lightweight trekking shoes. Then, more recently the adidas Outdoor division that launched in 2007 metamorphosed into the TERREX brand we recognise today around 2011, honing its focus on this eco-innovation idea by rethinking materials and designs as well as opening up to regular partnerships with sustainability specialists and manufacturers. It also cunningly bridged the gap between cool urban fashion and genuine outdoor performance wear and has comfortably straddled that gap ever since. I’m not saying they’re solely responsible for the gorpcore trend but, let’s face it, they’re a culprit. Trail running is now also one of their fastest growing categories but I think it’s fair to say that true outdoors nuts are a little wary of adidas and Nike encroaching onto their turf. The feeling is that, with these brands (ACG in Nike’s case) it’s style over substance.
Why this potted history lesson? Well one of the reasons I’m curious about the TERREX SoulStride is because the upper features at least 50% recycled content and I do wonder whether there is any trade-off on performance as a result. But, at first glance, despite a little bit of that visible binding glue (don’t know about you but that always gives me the willies about new shoes), these look impressively sturdy although I feel like the material is thinner than other TERREX shoes that spring to mind, like the TERREX Agravic TR, and they are very light for a rugged shoe. The raised walls give them the right amount of ballast and the toe looks roomy. The look is ever-so slightly retro in a pared down way but with little glimpses of modern cool, like the fluoro markings here and there. Feels like this is an unashamedly functional design with some subtle flashes of flair you associate with sneaker world brands, but no overkill. Is this a conscious move to counter the style-over-substance claim they know they will face? Definitely maybe.