Pre-Registration For BASE Crowdfunding Now Open

Pre-registration will be closing on 27 July as the campaign goes live to our community.

Read time 2 mins

Published Jul 10, 2023

Base editorial team
BASE editorial team BASE writers and editors who live and breathe adventure every day. We love adventure storytelling as much as we love adventure itself.

We’re buzzing to tell you that the official CrowdCube Pre-Register Page is now live. There you can register your interest and assure your early access to the round. The pre-register will close on July 27.

Those who pre-register will be alerted in advance and given access to our page on CrowdCube 24 hours before it goes live elsewhere.

Get in touch if you have any questions or require more information about the raise: [email protected]

Below is the key info about BASE, the investment opportunity and the CrowdCube Platform. 

Why Should You Invest?

BASE exists for one simple reason; to help people adventure better. And adventure’s moment is now.

Being active in the outdoors is phenomenally beneficial for physical and mental health. Participation in adventure sports is at record levels because more people than ever are realising this and reveling in the benefits. Especially since the pandemic.

We aim to be the world’s #1 media brand for adventure – the only place consumers and brands need to go.

Compared to FY21 we’ve achieved 9x revenue growth & 500% web traffic growth YoY. We’ve built a hungry audience of 15,000 subscribers, distributed over 100,000 magazines in key adventure hubs, brokered 100+ partnerships with brands including Patagonia, The North Face & Land Rover and established a significant global influencer network. 

We’d love you to join us on the adventure.

We’d love you to join us on the adventure

What are our plans for BASE?

Our main aim with this investment round is to build a real commercial function on top of our core foundations; talent networks, brand, team, assets (our website, BASE studio and magazine) and partnerships (both distributors and clients).

So far we have brokered over 100 partnerships, distributed over 100,000 magazines and built an audience of 15,000 subscribers, all with a tiny commercial team. Building this function will fuel direct revenue-driving activity and rapidly increase our growth. Alongside this we will continue to build our global influencer network and our incredible subscriber base, that are at the heart of everything we do.

What is investing?

Investing in a business is when you purchase shares of the company, which means you have a stake in the ownership and future performance of the business. You have then become a shareholder. The percentage of the company that you own depends on how much money you invested.

A company, like BASE, will raise investment in order to secure funds for various purposes, such as expanding the team, developing new products or entering new markets. With the investment, the company can fuel growth and capitalise on opportunities that may otherwise be challenging to pursue with limited resources. 

There are some great tax incentives for UK taxpayers when investing in small businesses like BASE. The investment in BASE through Crowdcube is eligible for EIS tax relief, which is explained in detail by this short video.

𝐷𝑜𝑛’𝑡 𝑖𝑛𝑣𝑒𝑠𝑡 𝑢𝑛𝑙𝑒𝑠𝑠 𝑦𝑜𝑢’𝑟𝑒 𝑝𝑟𝑒𝑝𝑎𝑟𝑒𝑑 𝑡𝑜 𝑙𝑜𝑠𝑒 𝑎𝑙𝑙 𝑡ℎ𝑒 𝑚𝑜𝑛𝑒𝑦 𝑦𝑜𝑢 𝑖𝑛𝑣𝑒𝑠𝑡. 𝑇ℎ𝑖𝑠 𝑖𝑠 𝑎 ℎ𝑖𝑔ℎ-𝑟𝑖𝑠𝑘 𝑖𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑎𝑛𝑑 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑢𝑛𝑙𝑖𝑘𝑒𝑙𝑦 𝑡𝑜 𝑏𝑒 𝑝𝑟𝑜𝑡𝑒𝑐𝑡𝑒𝑑 𝑖𝑓 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑔𝑜𝑒𝑠 𝑤𝑟𝑜𝑛𝑔. 𝑇𝑎𝑘𝑒 2 𝑚𝑖𝑛𝑠 𝑡𝑜 𝑙𝑒𝑎𝑟𝑛 𝑚𝑜𝑟𝑒: bit.ly/3u8ZTH0

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